Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership

What’s In This Episode:

It's a new year! Are you ready to go or are you kind of crawling into 2019 a little bit burnt out? If you're the latter, Brad's got a 5-day email course that he wants you to read, called 5 Days to Get Control of Your Business and Your Life. In it, you'll find a simple exercise to cut down your work hours down immediately, a magic phrase that improves the output of your team and empowers them to solve their own problems, a proven practice to enable you to set boundaries, and a way to start fitting in things that you enjoy.

If this is something you're interested in, you'll find it here (https://anchoradvisors.com/control/). Sign up and let Brad know what you think!

"Are you paying attention to the bigger picture?" - Jill

Are you working in your business vs. working on your business? Now, you hear that everywhere - but in the beginning, it was a reasonable question. And how would you know if you're working in or on? Jill's issue with the question is that it assumes there is a right answer.

In Brad's view, he thinks the goal should be that there's nothing that has to get done this week (as in a deadline) that he - as the business owner - is responsible for doing.

"When you're in the details, it's hard to have any perspective." - Brad

Brad uses Monday mornings to organize, and then by Monday afternoon, he knows what his objectives for the week are. He's not opposed to switching back and forth (from working in your business vs. working on the business) but he cautions against getting stuck on details.

As Jill is going through some changes in her business, Brad thinks that's great: we can only make changes as fast as people can absorb it.

Direct download: Breaking_Down_Your_Business_EP_292.mp3
Category:Business -- posted at: 3:30am EST

What’s In This Episode:

Happy 2019!

Jill’s got a brand new book called The Best Business Book in the World (*according to my mom)! For anecdotes, biz tricks, tech tips, and tools, you can get her book on Amazon.

Do you ever think to yourself, "I really wish I could talk to Jill or Brad for an hour about MY business?" Now you can! Sometimes you just need a little help, or you have a question to ask that’s been bugging you. You suspect that it’s not really a whole consulting engagement — you just need an hour to talk something overwith someone who understands and can provide perspective. Book an hour with Brad here

"When you're starting a business, it's important to have a lot of ideas because you don't know what's going to work." - Brad

Blogger, podcaster, and entrepreneur Gresham W. Harkless Jr. calls in to talk about his focus problem. He has a lot of ideas but how can he laser focus?

Jill suggests he use a whiteboard and write it out and test it out on his podcast or social media. Brad suggests Gresham pick one thing and do it over and over and get known for it. And use his creativity to sell exclusively to one client.

"As you're honing your entrepreneurial instinct, you need a lot of feedback." - Jill

What are your 2019 resolutions? Our producer, Saul, wants to react to situations in a more controlled and measured way. And say "no" more. And finish his album.

Jill's business resolution is to have more interest in accounting. And maybe figure out what's happening with analytics (even though she won't say the word). She's also going to raise her prices.

Brad doesn't make resolutions, but he is interested in changing his habits. So he's going to try to cut out sugar 5 out of 7 days a week. On the business front, he's upping his email game.

Want these show notes sent to your email? Get them every week by signing up for our mailing list here.

What are your plans for the new year? Let us know! 

Guest:

  • Gresham “Gresh” W. Harkless Jr.is the founder and Blogger in Chief for CEO Blog Nation (CBNation.co) and is the founder and digital marketing specialist behind Blue 16 Media. Blue 16 Media is a digital marketing company providing digital marketing services to small to medium-sized businesses and organizations. Central to his marketing philosophy is that You Are a Media Company: Developing a Marketing Strategy to Connect with Your Target and Reach Your Goals. CBNation.co is a community of niche blogs for entrepreneurs and business owners including video content and audio content (podcast). 
Direct download: Breaking_Down_Your_Business_EP_291.mp3
Category:Business -- posted at: 3:00am EST

What’s In This Episode:

Do you ever think to yourself, "I really wish I could talk to Jill or Brad for an hour about MY business?" Now you can! Sometimes you just need a little help, or you have a question to ask that’s been bugging you. You suspect that it’s not really a whole consulting engagement — you just need an hour to talk something overwith someone who understands and can provide perspective. Book an hour with Brad here.  

Buy Jill's book!

"I just want to remind everybody that social media is social." - Jill

Author and esthetician Samantha Dench calls in because she has a ton of followers on social media, but has a hard time converting sales. Brad says she needs to think about the value that she's offering. Jill also reminds her that she needs to be social on social media - more like you're sitting and meeting a friend for coffee, and less like you're trying to sell.

"Inviting people to community on a one-on-one basis is really powerful." - Brad

As the year draws to a close there’s one thing that’s nearly certain. Brad's to-do list is overflowing!

Maybe you’ve been hustling to get ready for the holidays, or maybe your clients have a lot of end of year requests that they want you to finish before their budget goes away. But the end of the year can be overwhelming for many.

Brad's father once said, “Brad, when you find you are at the bottom of a hole, stop digging!”

How do we get out of that hole when our to-do’s are overwhelming? Stop and do three things:

  • Say No -- Stop Doing List: there are probably some things you don't need to do.
  • Delegate: What can I hand off to others?
  • Declare Bankruptcy: Start over in the new year.

How do you deal with overwhelm and your to-do list?

Guest:

  • Samantha Denchhas been a licensed esthetician since 2003 and owner of Skin Deep since 2010. She has a passion for helping others solve their skin concerns through custom facials and internal wellness.
Direct download: Breaking_Down_Your_Business_EP_290.mp3
Category:Business -- posted at: 3:00am EST

What’s In This Episode:

Jill's got a brand new book called The Best Business Book in the World (*according to my mom)! For anecdotes, biz tricks, tech tips, and tools, you can get her book on Amazon.

We're also talking about WHYs today. Have you seen Simon Sinek's TED Talk? Jill uses it all the time because it was the first time that someone explained why WHY was so important in a way that makes sense.

"Without the 'why', no one's gonna trust you and no one's gonna pay you any money." - Jill

Brad says that we spend a lot of time talking about the what and the how, but the why is a lot more interesting. Brad follows Marcus Blankenship, who wrote recently that sometimes the why is also important when we're delegating tasks to our team. Especially when we're considering creative tasks, what would be more helpful? The what or the why?

"I want to demonstrate our values and be consistent with our brand." - Brad

Jill has woven the concept of why into everything The Founding Momsdoes - why helps everyone understand where you're coming from.

Want these show notes sent to your email? Get them every week by signing up for our mailing list here.

Do you talk about the why of tasks with your team?

Direct download: Breaking_Down_Your_Business_EP_289.mp3
Category:Business -- posted at: 3:00am EST

What’s In This Episode:

Do you ever think to yourself, "I really wish I could talk to Jill or Brad for an hour about MY business?" Now you can! Sometimes you just need a little help, or you have a question to ask that’s been bugging you. You suspect that it’s not really a whole consulting engagement — you just need an hour to talk something overwith someone who understands and can provide perspective. Book an hour with Brad at http://www.anchoradvisors.com/one-hour

"Having some real face-to-face time helps build the relationship." - Brad

Gavin Baker of Baker Labs calls in. Baker Labs does online marketing for those in the healthcare space. His problem is that his team is remote, and he's trying to figure out a way to bring them together in a way that's more meaningful and has better communication. They use tools like Slack and Zoom to communicate.

Brad says maybe they should have a daily check-in on Slack. Or on Zoom, build in some chit-chat to the agenda. Jill suggests leaving Zoom open for a bit to have more of a real-time feel (or using Daily, like she does!) and there's no agenda. You can do the same type of things that they do in an office, like cake for someone's birthday, Brad says - just do it on screen.

Or just get together once a year in a physical space, he says. If you think you can't afford it, try to plan it around an event that some of the team members are already going to, says Jill.

"You have to do what's best for your business." - Brad

Listener Rebecca writes in, "What loyalty do I owe to my suppliers?"

Brad suggests that Rebecca goes back to her supplier and tells them that she's more impressed with the other supplier she's found. She's not necessarily doing it for negotiation with her current supplier, and it will be easier if she sticks to facts. Jill and Brad once again delve into the murky area concerning loyalty.

Want these show notes sent to your email? Get them every week by signing up for our mailing list here.

How do you handle supplier loyalty? 

Direct download: Breaking_Down_Your_Business_EP_288.mp3
Category:Business -- posted at: 3:00am EST

What’s In This Episode:

It's that time of year... How do you feel about holiday gifts? Do you love them or hate them? Jill LOVES handwritten thank-you notes because they're so thoughtful! But Brad thinks that all the pens and mugs and all the logo stuff... that can go away.

If you're going to give gifts to your clients,  stay away from blanket, generic gifts where you can and think about what might be heartfelt and/or truly valuable to them.

 "Put an angle on your personal brand." - Jill

Jason Feifer, editor-in-chief of Entrepreneur, host of the Problem Solversand Pessimist Archivepodcasts, and co-author of the recently released Mr. Nice Guy, has a problem related to his book. All of the firepower was concentrated on the launch of the book, so now what does he do? How can he keep the momentum going?

Jill wants to know what his goal is for the book, and ideally, he'd like this one to sell well so that he and his wife can write another. Brad suggests that he does the podcast circuit for sex and relationships in order to promote the book further. Jill says that if he finds an angle (maybe as a sex entrepreneur?) that's much more memorable, and therefore will encourage people to evangelize the brand and his book. He can also attain longevity with an email list or building a community.

"People listen to podcasts long after they first come out, so they have an evergreen effect." - Brad

What do you do about holiday gifts?

Direct download: Breaking_Down_Your_Business_EP_287.mp3
Category:Business -- posted at: 3:00am EST

What’s In This Episode:

Brad started his business because he wanted to be free. He didn't want anyone telling him what to do! And then he sits down in front of his computer and thinks, "What should I do?" Sound familiar?

"I love that every day is different and that I choose priorities based on how I feel." - Jill

As business owners, you could have 1000 things to choose from, when really three of those things may help move your business forward. How do you choose? Jill goes with her gut. She loves that every day brings something new and that she can choose priorities based on what she's really invested in. Overall, her business is her priority and the work is never done because she's running a business.

Brad doesn't like that strategy because he feels like there's no way to know when you can stop something. But he often looks back at the end of the day and wonders what he got done.

"Should I spend time selling? Recruiting? Monitoring my team?" - Brad

So what's the best way to get things done? Setting priorities? Building systems? Seeing how you feel on any particular day? Do you need to delegate more or focus? Should you concentrate on the one area that makes you a lot of money? So many questions! Jill and Brad talk it through (and find a little help from Warren Buffett and the word "no").

Do you have a process for getting things done? How do you decide what to do next and choose what's right for your business? Let us know!

Direct download: Breaking_Down_Your_Business_EP_286.mp3
Category:Business -- posted at: 3:00am EST

What’s In This Episode:

How do you celebrate Thanksgiving? And how does it apply to business owners? Jill looks forward to the beginning of (vegan) egg-nog season, the Macy's Day Parade, cooking, spending time with family, and on and on.

Brad likes the family time and all, but he doesn't think that we'd ever practice gratefulness unless we carved out a day for it.

"It's a moment to remind us all to stop, eat too much food, and be grateful for what we have." - Jill

Jill's got a book coming out on November 24th called The Best Business Book In The World* (*according to my mom). She'll pretty much be working through the holiday (you can pre-order it here, or buy it on Amazon when it comes out). She's grateful to her team - she sometimes gets told she says "thank you" too much.

Brad's impressed with that because he's not as grateful for his crew as he should be. He's very future-oriented and it's hard for him to reflect on the past and the present. As a result, he tends to feel more isolated. He's already moved ahead when everyone else is finishing up the last thing.

"I think it's interesting that Americans have to stop and be forced to be grateful." - Brad

But taking the opportunity to pause and reflect on the fact that he never would have made it as far as he did without his team does soften things a little for him. Jill suggests that maybe they celebrate "giving thanks" one day a month as a way to instill the practice (and they wouldn't even have to eat turkey to do it.

What do you think? Would you celebrate "giving thanks" this way? Let us know!

Direct download: Breaking_Down_Your_Business_EP_285.mp3
Category:Business -- posted at: 3:00am EST

What’s In This Episode:

If you're like Jill, you love marketing but hate sales. If you have brands you really love though, do you trust them? And when you notice they are selling to you, what's your reaction? Are they marketing well or poorly?

What's the difference? Brad thinks that when marketers are trying to convince you of something you don't really need or want, those are bad examples. But when you believe in what you sell, you want other people to believe in it with you. And when you're really good at marketing (like Apple), you can clearly craft an identity around your brand that makes people feel good.

 "Offer what they need, but at a higher price." - Brad

Rachael Kay Albers, founder of RKA Ink and host of Awkward Marketing, is going into her tenth year of business. She's looking to scale up and be more of the creative director for her business, but she has her hands in all aspects of everything. She needs to hire more people for her team, but she needs more money to do so. But to do the sales she needs to do, she needs to be doing less work.

RAISE YOUR PRICES, RACHAEL!

"Charge what you're worth." - Jill

So, do you sell products or experiences?

Guest:

  • Rachael Kay Albers is the founder and creative director of RKA ink. Her sweet spot is the space where business, marketing, and design meet. She is also the host of Awkward Marketing, which blends storytelling and comedy with marketing and business advice for entrepreneurs who want to build epic, unforgettable brands online.
Direct download: Breaking_Down_Your_Business_EP_284.mp3
Category:Business -- posted at: 3:00am EST

What’s In This Episode:

What do you do for bonuses in your business? It's the time of year when year-end bonuses become a focal point. Jill and Brad talk about that, and a listener question involves asking if you canbuy loyalty. (We're never going to escape this loyalty debate.)

"It's so exciting from an employee perspective but it's so burdening for a boss." - Jill

There's so much anxiety surrounding bonuses, especially when employee and employer expectations don't match. But Brad believes there's no reason to start giving bonuses. Gifts are good when warranted, but he thinks that some employers think they are buying loyalty by giving out bonuses.

"A bonus means you're giving something unexpected." - Brad

But bonuses can be given for performance. A general bonus rewards the lowest paid employee more than the highest paid employee. A lot of employers fall into the trap of treating everyone equally like you'd want to treat your own family, and Brad wholeheartedly disagrees with that. But introducing that doesn't allow for any accountability.

When bonuses are given for performance, however, it bridges the gap for an employee who works for a small business and shares the risk of getting (or not getting) that extra perk. If you're going to give out a surprise bonus, Brad advises that you don't do it in December because there's more expectation that time of year. Make the bonuses proportional.

Direct download: Breaking_Down_Your_Business_EP_283.mp3
Category:Business -- posted at: 3:00am EST