Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership

What’s In This Episode:

On this episode, Jill and Brad talk about VAs, contractors, employees and how to hire.

"If you're doing so many things and you're doing it after so many years, why on earth would you hand it to someone else?" - Jill

When Jill first started the Founding Moms Community, she did everything herself. She ran the online platform and the offline meetups. Was it hard to make the decision to get help? Jill says it's nearly impossible. She finally decided to hire out when certain processes became too overwhelming.

Brad decided to hire out for his company, Anchor Advisors, when he realized that by doing so he could make more money. He was spending 8 hours a week scheduling appointments and he realized he could just hire someone to do that for him. People may not be able to do the job 100% as well as you can, but it's worth it to save yourself some time and sanity.

"If they can do the job 80% as well for 20% of the cost, it's a no-brainer." - Brad

A lot of business owners, having decided they need help, feel like failures. But the opposite is actually true! If you're getting close to making the decision to hire, what do you do? Jill usually goes to a community of people and asks if anyone knows anyone. For her most recent hire, she started thinking about contractors and virtual assistants. She's got two VAs now, and life is so much better!

Brad offers recruiting as a service, and he hired someone who's just a recruiter. It's a major difference than having someone who's a business advisor fill the role of recruiter. This person in the position is in her element, and she has so many great insights which has been helpful to Brad and his business.

Do you have questions about hiring? Let us know!

Direct download: Breaking_Down_Your_Business_EP_277.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

What causes sales? And how do you get new clients? Jill sends lots of emails or schedules events to build momentum. Both she and Brad like to announce things first - if they announce an event, they're more likely to commit to it. She'll also reach out to PR and press people to get coverage.

Brad suggests using referral partners or reaching out to past clients to build case studies.

 "What are they thinking before they sign up? What is the problem that they're having that makes them think, 'I need someone to help me with this?'" - Brad

Ari Meisel helps successful people become more successful and productive. He started his company, Less Doing, about seven years ago, and three years ago, he sidetracked and built a VA company called Leverage. About 9 months ago, he left Leverage and is in the process of rebooting Less Doing and honing in on what the brand offers. He's built the business through client referrals as well as through his book and his podcast, but it's all been very passive. Now he wants to scale lead generation, but he's not sure who his target is.

Jill suggests repurposing the content he already has and to be more direct. Better calls to action that are emotionally based will help to convert people, Brad says.

"My target market is not at all me." - Jill

Brad's got a four-step plan to help service-based businesses get new clients.

  1. Demonstrate expertise to your target market.
  2. Invite people to raise their hand.
  3. You've got to follow up.
  4. Close the deal.

Do you have trouble getting new clients? 

Guest:

  • how do you get new clientsAri Meiselis a best-selling author, productivity expert, CEO, real estate developer, green building consultant, and a graduate of the University of Pennsylvania, Wharton School of Business. Several years ago, Ari encountered and ultimately overcame severe personal roadblocks and that journey transformed his life. His discoveries about personal and professional productivity have improved the lives of thousands of individuals and businesses. His proprietary process, the Less Doing System, is the foundation of his company Less Doingwhich offers individuals and enterprises road-tested methods to optimize, automate, and outsource everything. The goal is to learn how to work smarter, instead of harder.
Direct download: Breaking_Down_Your_Business_EP276.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

"How much does it cost to work with you?" is a question Brad hears a lot. Jill and Brad discuss this and why you can't have just one price (and what to do instead) on this episode.

"I bought a book for $200." - Brad

Brad discusses a mysterious book which he purchased for $200. Think that's crazy? Because of it, he made $60K. Is it still crazy, or a great investment? When you give people price options, you'd be surprised at how many will choose the highest option because of the value they get from it. Listening and understanding what the customer needs allows you to create options that actually work for them. And when you create a connection with your customers, it pays off in the long run.

"You are taking the time to learn me, to get to know me." - Jill

Do you have questions about pricing or do you think Brad is insane? Let us know! 

Sponsor:

This episode is sponsored by Netblaze, LLC. Do you need help with your digital marketing? If you want to get more customers from the internet but don't know who to trust or what to do, check out Netblaze - a digital CMO for your company. Netblaze watches over your entire online presence, detects any issues you're having, and displays content on how to get rid of those issues fast. Breaking Down Your Business listeners can try it for FREE.

Direct download: Breaking_Down_Your_Business_EP_275.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

Jill is hiring! What's your top-notch process for hiring the best people? Jill and Brad talk about how to hire the best people (and why it's hard) in this episode.

"Good hiring is hard. Bad hiring is easy." - Brad

The Founding Moms is looking for a Host Director to facilitate all the host meetings and coordinate all the offline community. Jill knows what a successful person in this role would look like, but may need some help in setting up the systems for the position. They talk about ways to make the hiring process easier, including casting a wider net of applicants, asking the same questions, and tips for screening your interviewees.

How do you make decisions when hiring? If you have questions about hiring, let us know! 

Sponsor:

This episode is sponsored by Netblaze, LLC. Do you need help with your digital marketing? If you want to get more customers from the internet but don't know who to trust or what to do, check out Netblaze - a digital CMO for your company. Netblaze watches over your entire online presence, detects any issues you're having, and displays content on how to get rid of those issues fast. Breaking Down Your Business listeners can try it for FREE.

Direct download: Breaking_Down_Your_Business_EP_274.mp3
Category:Business -- posted at: 3:00am EDT

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