Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership

What’s In This Episode:

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Jill got yelled at this week - once in response to an email that someone misunderstood, and then again in response to her advice from Episode 260: Top 5 Etiquette Rules that No Longer Apply. A longtime listener reached out to say that she didn't agree with any of what Jill had to say in that episode. Jill was trying to say that she didn't agree with (most) of the etiquette that had changed (spelling? Important. PR releases? Still on the fence), but she understands that listeners might not have taken it that way.

 "Even when you think you're doing a fine job, you can get yelled at a lot in one week." - Jill

Jill and Brad then discuss the top 5 ways marketing needs to change:

  • Social media is NOT the only way to market.
  • Leaning on data - you don't need to JUST look at the analytics.
  • Stop selling so much. You don't need to be sales-y up front. People need to be genuine.
  • Marketing doesn't happen in two days. Things take time.
  • And the number one thing is Jill's sincere wish...
Direct download: Breaking_Down_Your_Business_EP_264.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

The times are changing... but are they really? Brad's annoyed because he had to renew his passport, which involved printing out photos to mail them in, the photos had to be specific dimensions, and he just wants it to be done in a modern way. Is that too much to ask?

 "We're doing things differently than we were five years ago. If your business hasn't changed, it's broken." - Brad

Tracey Suppo, CEO and co-founder of Book+Main, is a lifelong lover of romance novels. She began a blog a few years ago, which turned into a Facebook group, which turned into her current company, which pairs authors and readers (want to find a romance novel that revolves around an angsty fireman? Tracey can help you).

Her platform launched in November and has about 30,000 members and 2,800 authors but she wants to be able to reach every romance reader on the planet. She's got a good relationship with authors from her blogging days, so that's working for her. She really would love to figure out how to get into local romance book clubs. Brad suggests Tracey use Reddit as a way to promote - find an author to do an AMA and Book+Main to sponsor. Jill thinks that Book+Main could be using their readers to evangelize the service that Book+Main offers. There also might be an opportunity to create more viral content (use author lunches and post them on YouTube, organize Meetups, etc) so that readers can share in the experience.

"It's so insulting to get a link." - Jill

Jill and Brad then discuss the top 5 things you need to do differently NOW:

  • Send a link to your invoices or use apps - no more printing and mailing or PDF attachments.
  • Jill and Brad disagree on this, but stop sending emails back and forth to schedule and use an app.
  • Hiring: Resumes lie. Use a Google Form and get the answers you want to know.
  • Your website. Revamp it! Make it work for you.
  • Think about this last one consciously...
Direct download: Breaking_Down_Your_Business_EP_263.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

Want more Jill and Brad in your life? Brad's repeating his Clients Without Proposals webinaron Spin Sucks. On this episode, Jill and Brad are talking about their origin stories, and the risks they've taken along the way.

 "I was a sales genius because I closed two in a row." - Brad

 Jill had a law degree and started a recording industry business right out of school. It was a big worry. She made a lot of terribly laughable mistakes but she overcame those challenges. She got her first client via Google.

In 2001, Brad decided to work with business owners after the dot com bust. He reached out to a guy he knew and started helping him, but he had no plan - so it didn't go anywhere. Eventually, he found a training program that helped him learn how to sell. He made mistakes and some business friends, but it took a while before he closed deals.

"It's all you now." - Jill

Jill and Brad then discuss the top 5 risks you have to take:

  • No regular income.
  • There's no manual to do the job a specific way.
  • Admitting that you don't know what you're doing and that you might be overwhelmed.
  • Losing friends and family who don't support you.
  • And the number one thing is something you might not like to hear...
Direct download: Breaking_Down_Your_Business_EP_262.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

Want more Jill and Brad in your life? Brad's repeating his Clients Without Proposals webinaron Spin Sucks. If you missed it the first time, you can sign up there! Jill also does monthly webinars - you can go to the Founding Momsand see webinars she's done in the past and RSVP to her latest.

 "My favorite is word of mouth. Some articulate it better than I do." - Jill

BDYB's producer Saul turns the tables on Jill and Brad again. He's got a question from listener Milton: As your business grows, do you find yourself doing more or less? As Jill's business grows, she's doing less of what she used to do, but she's doing more fun stuff. Brad's also doing more of the things he enjoys.

Next, Saul asks them to describe the qualities of hypothetical best and worst clients. Brad's best clients have problems that they don't know how to solve but they're committed to fixing it. Jill's best members, relatedly, are the ones who really want to build a better business and so they soak up all the resources she has to offer in her organization. In any case, you get out of it what you put into it.

How do they target those clients? Word of mouth is a good tactic. Case studies work well too.

"Automate it if you can." - Brad

Jill and Brad then discuss the top 5 ways to get things done in your business:

  • Automate it. Brad loves Zapier, You Can Book Me, Text Expanderand more.
  • Hire someone to do it. Use a VA!
  • Delegate.
  • Block time on your calendar.
  • And the number one way might not make sense, but you can always come back...
Direct download: Breaking_Down_Your_Business_EP_261.mp3
Category:Business -- posted at: 3:00am EDT

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