Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership

What’s In This Episode:

Do you think there's no crying in baseball..no, I mean, the office? Brad had a conversation with a client last week about a team member who recently spent a lot of time crying at work. The client told the team member to put on some sunglasses and take a walk around the block. Essentially, "there's no crying in the office." Brad told the client he agreed with the action; it's ok to cry in the office, but not all the time. If crying at the office diminishes your ability to get your work done, then yes, take a walk around the block and pull it together. Jill agrees too, and thinks she'd be even harsher; she'd simply suggest not coming into the office. There's office morale and work flow to think about, and she wants to preserve that. The exception is if you cry over something you're incredibly passionate about in a situation where permission has been granted. Overall, if you're in a business setting and emotions are prohibiting you from working, that's not good. Brad and Jill also talk about the Top 5 Times To Show Your Emotions In Business and they welcome entrepreneur and dog walker extraordinaire Britt Alwerud to the show. Listen in! »

Guest:

  • Britt Alwerud is the founder and CEO of Handlr, a software platform that makes it easier for business owners to handle their daily operations. Find her on Twitter, Facebook, and Instagram.
Direct download: Breaking_Down_Your_Business_EP_211.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

When is it helpful to be emotional in business? Jill started out stoic and business-like in her career, but when she began being herself, she made more money! She's now on a mission to let people know that business doesn't have to be boring. Yes, there's a fine line between emotions and business, but Jill believes we should all be closer to that line. As a consultant, Brad likes to give his clients permission to have their emotions because it allows for effective problem solving. If you can get to the root of the issue, you can connect with others and solve it! Ultimately, there are emotions you don't want to bring into the workplace but more often than not, we can all benefit from showing up as our authentic, genuine selves. They also talk about the Top 5 Emotions You Need In Business in this episode and they welcome dessert designer Joellyn Huebner to the show. Listen in! »

Guest:

  • Joellyn Huebner is the founder of Sweet Soirées, a Chicago-based dessert catering company specializing in custom-styled, visually stunning, luxury dessert and candy buffets for all occasions. Find her on Twitter, and Facebook, and Instagram.

Shout-out:

  • Justin D K left us a review on iTunes and we were tickled pink at all the great things he had to say! Thanks for the looooove, Justin D K!
Direct download: Breaking_Down_Your_Business_EP_210.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

Do you know of some companies that are doing good? Not well, but good! Jill mentioned a woman who is converting her dance studio into a non-profit, and another who runs an organization which helps literacy in Chicago. Internationally speaking, she's all about Kiva. She can go on and on about all the great companies she knows of; there are so many! Brad loves the local breweries in Chicago and how they're creating wonderful communities around them. If you know of a company that's doing good, let us know! Call or text 708-872-7878 and share it with us please! They also talk about the Top 5 Ways To Know It's Time To Promote A Team Member in this episode and they welcome pharmacist and entrepreneur Rosemarie Rutecki to the show. Listen in! »


Guest:

  • Rosemarie Rutecki is the founder of Mashtopatoes, a platform focused on helping busy parents and neighbors work together and build a strong community through covering tasks that will lessen a parent's load. Find her on Twitter, Facebook and Instagram.

Sponsor:

  • This episode is brought to you by FreshBooks. Ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork, built for exactly the way you work. For a free trial, go to freshbooks.com/bdyb and enter Breaking Down Your Business in the “How Did You Hear About Us?” section.
Direct download: Breaking_Down_Your_Business_EP_209.mp3
Category:Business -- posted at: 12:00pm EDT

What’s In This Episode:

What are you planting this spring? Whether physically or metaphorically, 'tis the season! Jill is definitely not physically planting anything - rather than two green thumbs, she has two murderous thumbs. Instead, she's planting the seeds of massive business growth! She's all about planting lots of seeds/ideas and then thinning out the ones that don't work. Brad is the total opposite - he loves planting tomatoes every year, as well as other beautiful flowers in front of his home. He also plans to take his business deeper, focusing on helping his clients be better human beings, in addition to better business owners. Our favorite gardeners discuss the Top 5 Ways To Make Your Business Come Alive in this episode and they welcome Scottish superhero and entrepreneur Katy Lynch to the show. Listen in! »


Guest:

  • Katy Lynch is the co-founder of Codeverse, the world's first fully interactive coding school and educational tech platform that teaches kids to code. Find her on Twitter, Facebook and Instagram.
  • Bonus: Get a $100 discount through our exclusive link when you sign your kid up today for Codeverse! Just click HERE

Sponsor:

  • This episode is brought to you by FreshBooks. Ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork, built for exactly the way you work. For a free trial, go to freshbooks.com/bdyb and enter Breaking Down Your Business in the “How Did You Hear About Us?” section.
Direct download: Breaking_Down_Your_Business_EP_208.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

When you're sitting in a meeting that's been going on for too long, how do you bring it to an end and get out of there? According to Jill, there's an app for that (of course there is). Set the app to call you at a certain time and just tell everybody you need to deal with an emergency. Or maybe go to the bathroom and never come back. Brad tries to redirect and lead the meeting so that all participants can get the info they came for and leave. We also learn what the devil is really up to, the importance of mute buttons, and why Jill is going to give Brad a jar of nail files (it's for a very important business reason). Plus, they talk about the Top 5 Longest Meetings in this episode and welcome back the focused and flourishing Emily Lonigro Boylan to the show. 

Guest:

Emily Lonigro Boylan is the founder of LimeRed Studio, a WBE Certified and Certified B Corporation UX agency that develops user experiences and shapes campaigns that create social impact. Find her on Twitter, Facebook and Instagram.
Sponsor:

This episode is brought to you by FreshBooks. Ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork, built for exactly the way you work. For a free trial, go to freshbooks.com/bdyb and enter Breaking Down Your Business in the “How Did You Hear About Us?” section

Direct download: Breaking20Down20Your20Business20EP20207.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

Brad received the worst sales email in the world from "Catherine" at.. let's just call them Sales Mango. It was from a person and company he didn't know with a subject line asking about the main "pain-point" in his marketing. He replied and told them it was the worst sales email he's ever gotten, and the emails still kept coming! Clearly these (terrible) generic emails were coming from a robot, so why would anybody use their services? Do all their customers deal with robots too? Don't send out bad templated emails. Just stop. It's the worst. Please stop. Jill and Brad also talk about the Top 5 People You Need To Grow Your Business in this episode and they welcome financial advisor and life coach Lonnie Ogulnick to the show. Listen in! »

Guest:

Lonnie Ogulnick is the founder of Gordon Wealth, a financial advisory firm focused on helping their clients accumulate and preserve wealth over a long-term investment horizon. Find him on Twitter, Facebook, and Instagram.
Sponsor:

This episode is brought to you by FreshBooks. Ridiculously easy accounting software that’s completely transformed how freelancers and small business owners deal with their day-to-day paperwork, built for exactly the way you work. For a free trial, go to freshbooks.com/bdyb and enter Breaking Down Your Business in the “How Did You Hear About Us?” section.

Direct download: Breaking20Down20Your20Business20EP20206.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

When you start out, you market broadly. To grow, you must focus. What has helped you focus your attention in life? Brad and Jill's series on scaling your business continues as they share ways to focus that has worked for them. For Jill, it's been other people telling her she has to focus (you mean doing everything and anything all the time is not the way entrepreneurs do it? No!). Thanks Brad for telling Jill she has to focus! Plus, she turns off her wifi to pause the constant flow of pings and buzzes. Brad finds time blocking incredibly effective for him, as well as automation (via Zapier). So, if you need to find Brad on a Monday morning, you know he'll be writing. They also talk about the Top 5 Ways To Focus Your Business As You Grow in this episode and welcome money guy and family man Justin Krane to the show. Listen in! »


Guest:

  • Justin Krane is a business money strategist focused on helping small business owners get clarity around their money.
Direct download: Breaking_Down_Your_Business_EP_205.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

When you were first starting out, what was the one marketing strategy that worked really well for you? Jill and Brad agree that talking to people face to face ranks pretty high up there. Brad remembers someone telling him "No one is going to crawl through your computer screen and say they want to work with you." You have to meet people! Email newsletters are also tremendously powerful. It's a free way to reach out to folks! If you don't have an email list, stop what you're doing and start one right now. Thanks to the magic of the internet, Jill and Brad hop in a time machine and travel back to 1996, so you'll definitely want to stay tuned for that. They also talk about the Top 5 Ways Your Marketing Changes As You Scale in this episode and they welcome gymnast Rebecca Dengrove to the show. Listen in! »


Guest:

  • Rebecca Dengrove is THE Rebecca of Rebecca's Mom Leotards, makers of women's gymnastics leotards. No, really, it is!
Direct download: Breaking_Down_Your_Business_EP_204.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

Why did Brad get a shoe in the mail? To be specific, the package (with a handwritten recipient address) contained a kids' size 10 shoe with three Velcro straps, a letter, and a business card. The letter started out with a story about a man with one shoe on the bus. You then learn he didn't lose a shoe but found one, which transitions into a woman asking about your graphic design and photography needs. To Brad, it's a good pitch but to the wrong audience (he has a small team and uses a graphic designer about once a year). To Jill, it's way too much. It gives the impression that the person has too much time or is not using funds in the right areas. She recalls a marketing event she was invited to that involved a limo, babysitter for her kid, wine, and a celebrity guest speaker. Does she remember who the company was? Absolutely not. Less pretty packaging, more effective stuff! Brad and Jill also talk funnel cakes, niching down, and sure enough, raising prices. They kick off their series on how to scale with the Top 5 Things That Need To Change As You Grow in this episode and they welcome marketing guru and dancer Hilary Buuck to the show. Listen in! »


Guest:

  • Hilary P. Buuck is a marketing strategist focused on helping service providers get more leads in order to gain more clients, memberships, and students.
Direct download: Breaking_Down_Your_Business_EP_203.mp3
Category:Business -- posted at: 3:00am EDT

What’s In This Episode:

We've been talking a lot about how business owners are the worst employees over the past few episodes, so what's an example of a time you've derailed your business? For Jill, it seems like all she does is derail her business. For example, she's forgetful, calendars badly, and doesn't reach out to people about events she puts together. So, how does she get back on track? She reminds herself to focus! (See below for some tools she uses to help her) Brad is very quick to admit he's a terrible calendarer (yup, we're making that a word) so he's going to hire someone to help him. They share more ways to remain on course in this episode with the Top 5 Things To Get You Back On Track and they welcome mom, writer, and entrepreneur Eraina Ferguson to the show. Listen in! »


Guest:

Tools:

  • Forest: an app that gamifies focusing; don't let your tree die!
  • Go...Work: a Chrome extension which blocks sites that keep you unproductive and constantly reminds you to stay on track
  • One Big Thing: an app to keep you focused on, you guessed it, one big thing
Direct download: Breaking_Down_Your_Business_EP_202.mp3
Category:Business -- posted at: 3:00am EDT