Tue, 17 October 2017
What’s In This Episode: Brad just wants to automate things - is that too much to ask? He loves Zapier. He wants to make things better, and optimize them, and make them run more efficiently! Over time, however, business owners need to keep in mind that your business will change, along with the perspective on your business. Jill says that the more efficient you get, the more you see where you actually need to do the work... instead of letting a computer do it for you. So there may be a thing as optimizing too much (sorry, Brad). "Sometimes I'm working on the dashboard of my dashboard." - Brad David Feinman calls into the show and talks about what "viral" means in the video space. To him, viral means getting the audience that they want to see the product at the right place at the right time. He's got a problem, though: His pricing. Two years into his business, he's realizing that while the quality of his product is better than his competitors, he's charging less than he should be. Jill and Brad explain that he absolutely should raise his prices because that communicates to the marketplace that you're more confident in the value that you're putting out. People want high-quality stuff, and if they want it bad enough, they'll pay for it. In fact, they suggest tripling David's current prices for his new clients. "You need to take more time for yourself. Schedule a block a week. Center yourself and make more money that way." - Jill Jill and Brad then discuss the top 5 reasons you should quit doing things that aren't working: Do a gut-check, and put your focus elsewhere. Oh hey there, memory lane: As an added bonus in this episode, Rebecca Dengrove from Rebecca's Mom Leotards calls in to follow up from her podcast episode. Her terrible 1995-era website was redesigned based on Jill and Brad's advice, and consumers love it so much, she can't keep up with current demand! A better website really is magical, guys. Guest:David Feinman is the co-founder of Viral Ideas Marketing, where they create to inspire. They believe everyone has the right to be fulfilled, they believe in shared creativity, and in the power of defining your why. His company shares this message through the creative process and through video.
Direct download: Breaking20Down20Your20Business20EP20228.mp3
Category:Business -- posted at: 2:00am CDT |
Tue, 10 October 2017
What’s In This Episode:Jill and Brad conclude their series on money and wonder aloud why talking about money is so weird. Jill remembers that she was offended the first time someone asked her what her money-making model was. She takes a much more private and personal approach to the topic because it's one that is a source of pride as well as a vulnerability for many. Brad thinks that if you just talked about pricing outright, things wouldn't be so uncomfortable. Social entrepreneur Joanna Black calls into the show and talks about the impetus for starting her co-working space, SheWorks Collective. The times they are a'changing for Joanna's business model, due to the fact that the collaborative/co-working environment that kicked off her business two years ago is a bit outdated. She's trying to attract new members but finds that it might be difficult given her industry. Jill and Brad suggest focusing on community as well as possible work themes which might bring connection. "Collaboration doesn't happen because you have a conference room or because you have a meeting. It happens in between meetings." - BradJill and Brad then discuss the top 5 money hang ups business owners have:
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Tue, 3 October 2017
What’s In This Episode:Jill and Brad take a trip down memory lane and talk about why they started their businesses. When Jill started her first business, she focused on money. Now into her third enterprise, money matters a bit less and it's more about enjoyment. Brad agrees with Jill (it doesn't happen often, but it happens!): When you have a baseline, it becomes easier to build the type of business you want. Fun fact that we didn't know about until this episode: Vanilla custard and moisturizer have similar methods of cooking.Katarina Stetz calls into the show and discusses how she was inspired by chemistry and her grandmother from a young age to become a skincare formulator (that's the technical term for a person who makes skincare products). Her problem? She moved from London to Chicago and doesn't know how to build up her network of industry contacts or buyers or other entrepreneurs in her new location. Every city has a code, she says, so she wants to know how to "crack the code" of Chicago. Jill and Brad suggest going to networking organizations no matter what city you're in - and while it won't happen overnight - it gradually will result in business relationships you're looking for. And the other important thing? If you want something, all you have to do is ask. You can't go into any industry and assume that they'll be helpful without asking. With enough opportunity, you can even create an event of your own and look like a rockstar for bringing everyone together! "There is a much bigger mission that I understand and a lot more satisfaction I get from not thinking every day about, 'Did I make this number today?'" - JillJill and Brad then discuss the top 5 things that are more important to your business than money:
"When I take a day off, I'm actually better at what I do." - Brad
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Tue, 26 September 2017
What’s In This Episode:Are you a rule follower or a rule breaker? That's the topic of the day for Jill and Brad. They discuss if entrepreneurs are, by their very nature, rule breakers or rule followers. Both consider themselves to be rule breakers, but rule followers shouldn't feel left out: Followers are vital to entrepreneurship. (Hooray!) Sara Lingenfelter, entrepreneur and all-around awesome person, calls into the show and asks for help with finding her target audience. This leads to a conversation about the best methods for networking using LinkedIn, Facebook, or getting feedback via Google Forms or Typeform to spread the word. "If somebody says, 'Here's the boundary' you say, 'Let me move it for you.'" - JillJill and Brad discuss money rules to follow:
"When you borrow money, you put someone else in charge of your business." - Brad
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Tue, 19 September 2017
What’s In This Episode:In this episode (the first in a series about that cash money), Jill and Brad talk about the things they don't know but everyone else seems to: For Jill, it's accounting. For Brad, it's fashion (thank God we just have to hear him, then, right?). They talk with Karen M. Carlson, the "absolute best, therapeutic relaxation expert east of the Mississippi" who calls in to discuss whether some of the products she's offering should be on a separate website other than the one she has now. This spurs a great conversation about what people will be drawn to when visiting your business website (hint: keep it clear and simple). "Wait... you didn't get into business to make money?" - BradJill and Brad discuss why we don't know our numbers: we're multitaskers, not accountants. (Brad likes Zapier to help with that.)We might not even know what a P&L statement is. We're not good at tracking your time. "You can hire people, you can ask friends to look at your numbers, you can even have machines come up with reports for you." - JillEntrepreneurs like to try the same thing hoping for different results (spoiler alert: it won't work). And then there's always that pesky problem about numbers... Want to know what it is? Listen! Guest:
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Tue, 12 September 2017
What’s In This Episode:We all hear about the speed of business and how we need to be faster, but is that speed good in itself? Jill gets a bit math-y and talks sine curves and parabolas, but eventually shares that we fall into the same pattern. You start off in a big rush trying to get everything done and figure it all out, but then something changes. Maybe it's burn out, tons of success, or simply age and experience -- whatever it is, you eventually realize you can slow down. We should trust our guts more because in our anxiety of trying to be faster, we inherently know the pace we should be working at. Brad and Jill chat more about why you should ease up in the Top 5 Reasons To Slow Down in this episode and they welcome coach, speaker, and author Karen Friedman to the show. Listen in! » Guest:
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Tue, 5 September 2017
What’s In This Episode:What was the best team you were ever a part of? Jill was part of a powerhouse team at Elektra Records; they pushed each other to be better, could make fun of each other, but most importantly, were respectful of one another. For Brad, each person on his team thought they were the worst performer so they worked hard to not let the group down. That kind of respect for each other is a big part in making a team successful. Do you already have a strong team but want to push them to go further? Jill and Brad talk about the Top 5 Ways To Get Your Team GOING in this episode and they welcome billboard visionary Matthew Olivieri to the show. Listen in! » Guest:
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Tue, 29 August 2017
What’s In This Episode:Do you ever get that feeling that your business is about to take off? Jill definitely knows that feeling - it's exciting and re-energizing! It infuses life into the business and even though it may not pan out, it's a sign that good things are happening. Brad used to chase that feeling but has come to realize he'd rather have steady progress instead. They also talk about the Top 5 Ways To Know That It's "GO TIME" in this episode and they share which apps they've been trying out lately. We promise Jill doesn't talk about any photo apps... sort of. Listen in! » Tools:
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Tue, 22 August 2017
What’s In This Episode:Do you talk to yourself? Jill does all the time! What, you don't? She thinks there are two types of people in this world, those who talk to themselves in their head and those who do it out loud. And sometimes, Jill even gets answers from herself! Brad thinks that's just called thinking.. and you're not really getting answers (which is why you should call us at 708-872-7878 with your questions!). They also talk to each other about the Top 5 Questions To Ask Yourself in this episode and welcome UX designers Mark Baldino and Ben Ihnchak to the show. Listen in! » Guests:
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Tue, 15 August 2017
What’s In This Episode:How's your to-do list looking? Brad noticed that no matter how many things he crosses off, he's left with more than he started with. How does a to-do list become a three-do list? (Groan). But really, can he declare bankruptcy on his list and make it go away? Jill teaches Brad the trick of just tearing off a new sheet of paper and starting a brand new list the following day. Yes, actual paper. They also talk about the Top 5 Ways To Feel Less Overwhelmed (And Make More Progress) in this episode and they welcome world famous freelancer Mark Fromson to the show. Listen in! » Guest: |