Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership

What’s In This Episode:

What's the weirdest thing you've ever done to arrive at a business decision? Both Jill and Brad have flipped a coin and consulted a magic eight ball.

"Storytelling is where values are communicated." - Brad

Dr. Laura Mraz, founder of Eyas Landing and Blue Bird Day, calls in to ask how she maintains her company culture while she's growing so rapidly. What started as Eyas Landing, a pediatric services clinic with 4-5 employees has grown into a separate school called Blue Bird Day, and now there are 120 employees between the two. She often hears her employees say, "I wish it was like it was before," and gives examples of how she used to hold weekly staff meetings or have therapists train directly under her. But with the rapid growth, those things just aren't possible anymore.

Brad suggests crafting a purpose statement that very clearly states the values of the company. Furthermore, he suggests that she (along with a core team of people) think of stories that demonstrate those company values that she can share with everyone in the company. Jill adds that it sounds like Laura's employees are looking for connection, and that might mean having smaller groups of employees convene for meetings to get feedback.

"I'm always right." - Jill

Jill and Brad then discuss the top 5 ways to make a business decision:

  • Just try it already. It will help you make an informed decision.
  • Ask everyone you know. Ask everyone you don't know.
  • Put it in a form where you can get more in-depth answers.
  • Personally message people on your social media channels when you're looking for very honest feedback.
  • And this is the thing Jill swears by...

Want to know what it is? Listen in

Guest:

  • Dr. Laura Mraz is the founder of Eyas Landing, a leading pediatric therapy clinic specializing in Sensory Integration, Early Intervention and relationship-based therapy, and Blue Bird Day,  a preschool and kindergarten designed to foster socialization, sensory regulation and academic learning in children ages 2-9.
Direct download: Breaking_Down_Your_Business_EP_246.mp3
Category:Business -- posted at: 3:00am EDT