What’s In This Episode:

Jill: If you want to play to my heartstrings, like every good story, like every good book or movie, I need you to move me emotionally.

Brad: Welcome to Breaking Down Your Business, episode 351. You can find the show notes for this episode at breakingdownyourbusiness.com/351.

Jill: 351.

Brad: When you go there, you might notice that we have a fresh coat of paint.

Jill: We do. New website, re-hauled, overhauled-

Brad: Nobody cares. Nobody cares.

Jill: ... over-site, over-web, website overhaul. We do.

Brad: That word salad there, that's Jill from The Founding Moms.

Jill: It is, and I believe we're listening to Brad from Anchor Advisors.

What’s In This Episode:

Brad: I think a lot of people know things. There's a difference between knowing something and being able to articulate it in a way that someone else will understand.

Brad: Welcome to Breaking Down Your Business Episode 350. You can find the show notes and stuff at BreakingDownYourBusiness.com/350.

Jill: I'm so proud of you. You pronounced everything correctly. Well, then you just hit your hand on the computer.

Brad: I am my solved wacked today.

Jill: Hey, everybody!

Brad: So I am Brad from Anchor Advisors.

Jill: And I am Jill from the Founding Moms.

Brad: Are you?

Jill: Well, I'm also from the Breaking Down Your Business platform.

Brad: That's true.

Brad Farris: When you're aiming at the center of the target, how often do you hit the center of the target?

Jill Salzman: Every single time.

Brad Farris: You do? That's amazing.

Jill Salzman: Sure, yeah.

Brad Farris: I think you lie. Welcome to Breaking Down Your Business, episode 349.

Jill Salzman: Good [inaudible 00:00:14].

Brad Farris: You can find the show notes from this episode at breakingdownyourbusiness.com/349

Jill Salzman: You'd think I've done this before.

Brad Farris: ... slash three, four, nine.

Jill Salzman: 349 episodes. Can't ever get used to that.

Brad Farris: I just want to point something out to you, Jill, that might not have occurred to you.

Jill Salzman: Probably hasn't.

Brad Farris: No one else gets scared, because they pushed play. They know what's coming.

Brad: Especially for those of you that are struggling to get leads, that there's not enough people who are calling you up looking for your business or filling out the form on your website or whatever it is. If you can get this right, you can get people to call you up.

Brad: Welcome to Breaking Down Your Business, episode 348 [crosstalk 00:00:18]

Jill: Welcome, welcome, welcome.

Brad: You can find the show notes for this episode on breakingdownyourbusiness.com/348.

Jill: 348.

Brad: 348.

Jill: 348.

Brad: 348.

Jill: 348.

Brad: I'm Brad for Anchor Advisors.

Jill: I'm Jill from the Founding Moms.

Brad: This month, we're talking about the messages and promises that you make to your prospects. We don't want to hear any more mealy mouth claims, anymore, "I'm going to make your business better. You're going to be happier, blah, blah crap." So we've got some tough love for you this month. You ready, Jill?

Jill: Are we talking directly to LinkedIn spammers?

Brad: I wasn't, but what do you... Tell me about that LinkedIn spammers. [crosstalk 00:01:00]

Jill: The way you just described it all was basically the message I just got right before we started talking.