Why spend the money for conferences and offline events w/ Nicole Guzman

What’s In This Episode:

What's the value of going to a conference? Brad just spent over $1000 for a ticket to a conference in Boise, not to mention airfare and accommodations. Is it worth it?

"If you know 'we make the most money doing x,' immediately, you know what the focus is." - Jill

Web developer Nicole Guzman calls in to discuss how her web design studio has been catering to general interests, but she thinks it may be time to focus on one area. Jill and Brad talk about the pros and cons of working within a niche and how to market effectively.

"Conferences are really great for the 'stuffing your head full of ideas' phase." - Brad

How do you evaluate what a conference is worth as an attendee? Is it worth it if for nothing else than to get away from your business for a few days? Plus, when you're attending the conference, you're focused on it, rather than it and also a million other things.

Do you think conferences and offline events are worth it?  Listen in!»

Guest:

• Nicole Guzman is the founder of GooseWorks, a full-service branding and web development agency based in Newburgh, NY. Find her on Instagram.