What’s In This Episode:

Do you ever think to yourself, "I really wish I could talk to Jill or Brad for an hour about MY business?" Now you can! Sometimes you just need a little help, or you have a question to ask that’s been bugging you. You suspect that it’s not really a whole consulting engagement — you just need an hour to talk something overwith someone who understands and can provide perspective. Book an hour with Brad here.  

Buy Jill's book!

"I just want to remind everybody that social media is social." - Jill

Author and esthetician Samantha Dench calls in because she has a ton of followers on social media, but has a hard time converting sales. Brad says she needs to think about the value that she's offering. Jill also reminds her that she needs to be social on social media - more like you're sitting and meeting a friend for coffee, and less like you're trying to sell.

"Inviting people to community on a one-on-one basis is really powerful." - Brad

As the year draws to a close there’s one thing that’s nearly certain. Brad's to-do list is overflowing!

Maybe you’ve been hustling to get ready for the holidays, or maybe your clients have a lot of end of year requests that they want you to finish before their budget goes away. But the end of the year can be overwhelming for many.

Brad's father once said, “Brad, when you find you are at the bottom of a hole, stop digging!”

How do we get out of that hole when our to-do’s are overwhelming? Stop and do three things:

• Say No -- Stop Doing List: there are probably some things you don't need to do.
• Delegate: What can I hand off to others?
• Declare Bankruptcy: Start over in the new year.

How do you deal with overwhelm and your to-do list?

Guest:

• Samantha Denchhas been a licensed esthetician since 2003 and owner of Skin Deep since 2010. She has a passion for helping others solve their skin concerns through custom facials and internal wellness.

What’s In This Episode:

Jill's got a brand new book called The Best Business Book in the World (*according to my mom)! For anecdotes, biz tricks, tech tips, and tools, you can get her book on Amazon.

We're also talking about WHYs today. Have you seen Simon Sinek's TED Talk? Jill uses it all the time because it was the first time that someone explained why WHY was so important in a way that makes sense.

"Without the 'why', no one's gonna trust you and no one's gonna pay you any money." - Jill

Brad says that we spend a lot of time talking about the what and the how, but the why is a lot more interesting. Brad follows Marcus Blankenship, who wrote recently that sometimes the why is also important when we're delegating tasks to our team. Especially when we're considering creative tasks, what would be more helpful? The what or the why?

"I want to demonstrate our values and be consistent with our brand." - Brad

Jill has woven the concept of why into everything The Founding Momsdoes - why helps everyone understand where you're coming from.

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Do you talk about the why of tasks with your team?

What’s In This Episode:

Do you ever think to yourself, "I really wish I could talk to Jill or Brad for an hour about MY business?" Now you can! Sometimes you just need a little help, or you have a question to ask that’s been bugging you. You suspect that it’s not really a whole consulting engagement — you just need an hour to talk something overwith someone who understands and can provide perspective. Book an hour with Brad at http://www.anchoradvisors.com/one-hour

"Having some real face-to-face time helps build the relationship." - Brad

Gavin Baker of Baker Labs calls in. Baker Labs does online marketing for those in the healthcare space. His problem is that his team is remote, and he's trying to figure out a way to bring them together in a way that's more meaningful and has better communication. They use tools like Slack and Zoom to communicate.

Brad says maybe they should have a daily check-in on Slack. Or on Zoom, build in some chit-chat to the agenda. Jill suggests leaving Zoom open for a bit to have more of a real-time feel (or using Daily, like she does!) and there's no agenda. You can do the same type of things that they do in an office, like cake for someone's birthday, Brad says - just do it on screen.

Or just get together once a year in a physical space, he says. If you think you can't afford it, try to plan it around an event that some of the team members are already going to, says Jill.

"You have to do what's best for your business." - Brad

Listener Rebecca writes in, "What loyalty do I owe to my suppliers?"

Brad suggests that Rebecca goes back to her supplier and tells them that she's more impressed with the other supplier she's found. She's not necessarily doing it for negotiation with her current supplier, and it will be easier if she sticks to facts. Jill and Brad once again delve into the murky area concerning loyalty.

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How do you handle supplier loyalty? 

What’s In This Episode:

It's that time of year... How do you feel about holiday gifts? Do you love them or hate them? Jill LOVES handwritten thank-you notes because they're so thoughtful! But Brad thinks that all the pens and mugs and all the logo stuff... that can go away.

If you're going to give gifts to your clients,  stay away from blanket, generic gifts where you can and think about what might be heartfelt and/or truly valuable to them.

 "Put an angle on your personal brand." - Jill

Jason Feifer, editor-in-chief of Entrepreneur, host of the Problem Solversand Pessimist Archivepodcasts, and co-author of the recently released Mr. Nice Guy, has a problem related to his book. All of the firepower was concentrated on the launch of the book, so now what does he do? How can he keep the momentum going?

Jill wants to know what his goal is for the book, and ideally, he'd like this one to sell well so that he and his wife can write another. Brad suggests that he does the podcast circuit for sex and relationships in order to promote the book further. Jill says that if he finds an angle (maybe as a sex entrepreneur?) that's much more memorable, and therefore will encourage people to evangelize the brand and his book. He can also attain longevity with an email list or building a community.

"People listen to podcasts long after they first come out, so they have an evergreen effect." - Brad

What do you do about holiday gifts?