Tue, 15 October 2019
How and where can you target your PR? "People who need what you serve are already looking at [software companies]." - BradJamie Van Cuyk is a business consultant who focuses on helping employees and teams find the right people for positions. But she's having trouble with strategic visibility. Most of her referrals are word of mouth, but now she wants to use the online space to help people find her. Currently, she's trying a little bit of everything, but Jill thinks that's her first mistake. How can she reframe her marketing so that she's not mentioning "hiring" which some people find boring? "You need to constantly be evolving." - JillJill continues with PR tips:
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