Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership (business)

Do you love the holidays? Hate or love the mistletoe, the elves and the egg nog? Brad doesn't like crowds or the hype. Jill can't get enough of the good cheer and the ridiculously early Target Christmas commercials. They also talk about the Top 5 Ways To Stay Focused In the Midst Of Distractions in this episode so that you can...you guessed it...stay focused. They welcome My Secret Luxury's Stacy Rybchin to the show and share a tool that will help you to better communicate with colleagues. Listen in! »

Direct download: Breaking_Down_Your_Business_Ep._55.mp3
Category:Business -- posted at: 4:00am EDT

What are the best gifts you've ever received by an old boss? What about a colleague? So what makes that gift really fantastic? Brad and Jill talk about what great gifts they've received in the past -- from fancy scarves to enjoyable experiences -- and what made them so great. They also talk about the Top 5 Ways to Recognize and Reward Your Team in this episode so that you can get just the right thing for your colleagues, employees and BFF's. They welcome the Sugar Beet Co-Op’s Cheryl Munoz to the show and they're pumped to be here, as per usual. 

Direct download: Breaking_Down_Your_Business_Ep._54.mp3
Category:Business -- posted at: 4:00am EDT

What would you take sponsorship money for? Is there anything you'd say no to? (Permanent tattoos, anyone?) Brad and Jill talk about how far they'd go for the big bucks and what zany things they'd permit for their businesses. They also talk about the Top 5 Ways To Get Sponsors To Give You Money in this episode so that you, too, can bring sponsors on board for your business events. They welcome List.ly's Nick Kellet and welcome a previous guest back onto the show to report on what's happened since their guest appearance.

Direct download: Breaking_Down_Your_Business_Ep._53.mp3
Category:Business -- posted at: 4:00am EDT

Do you take time off from work between Christmas and New Year’s Eve? Brad and Jill talk about whether they shut down when the rest of the business world seemingly does. They go over the Top 5 Ways to Recover from Taking Time Off in this episode so that you can avoid having those mishaps (that we’ve all had) when you walk into a work environment. They welcome NotKetchup’s Erika Kerekes to the show, and share a tool that makes you 'like a bunny' through time (whatever that means). 

Direct download: Breaking_Down_Your_Business_Ep._52.mp3
Category:Business -- posted at: 4:00am EDT

Do you dig Steve Jobs’ turtlenecks? What about Colbert’s Brooks Brothers suits? Remember Susan Powter’s zany hairstyle? Do you have a signature look? Brad and Jill talk about whether they have a trademark-worthy style that they carry with them into business situations. They also talk about the Top 5 Business Attire Failures in this episode so that you can avoid having those mishaps (that we’ve all had) when you walk into a work environment. They welcome Prohibition Bakery’s Leslie Feinberg to the show and share a tool that redefines the time capsule for your life.

Direct download: Breaking_Down_Your_Business_Ep._51.mp3
Category:Business -- posted at: 4:30am EDT

SURPRISE! To celebrate our 50th episode, we have our brilliant producer, Lightning Atkinson, and our fantastic designer, Devan Perine, take over as hosts of Breaking Down Your Business. They turn the tables and interview — you guessed it — co-hosts Brad Farris and Jill Salzman. Mostly, tune in to hear how Lightning pronounces the “whopper.” It’s amazing. Devan and Lightning discuss who they trust to give them advice and where those wise words usually come from. They talk to guests Brad Farris and Jill Salzman and offer the Top 5 Best Bits of Advice Ever Received. 

Direct download: Breaking_Down_Your_Business_Ep._50.mp3
Category:Business -- posted at: 4:00am EDT

When you're in a thankful frame of mind, it makes you more positive. It makes you more energetic. And practically speaking, it makes your day a better one. Studies may have proven it, but who cares? We still know that it's true. Brad shares his top 5 things that business owners should be thankful for. Do one or more of them resonate with you? If you're grateful for other business owners, your own clients, your team, or the flexibility, power and/or autonomy that you have as the king of your kingdom, even if it's on the smaller side. Have any things we should be thankful for in our businesses that Jill and Brad left out? Then leave them a voicemail at 708.872.7878!

Direct download: Breaking_Down_Your_Business_Ep._49.mp3
Category:Business -- posted at: 4:00am EDT

Jill is a social media addict. She and Brad agree that they've gotten a lot out of the Twitter platform for their businesses, so Jill walks you (or rather, skips with glee) through her top 5 ways to use it to grow your business. Things like tweeting as yourself and not as your business using your logo. Stay a person, people. Also, pay attention to your @mentions or there's no reason for you to tweet at all. The goal? To get your online conversations moved offline. Have any top tips that she missed? Well then! Leave Jill & Brad a voicemail at 708.872.7878!

Direct download: Breaking_Down_Your_Business_Ep._48.mp3
Category:Business -- posted at: 4:00am EDT

Besides the fact that Brad doesn't believe employees should buy gifts for bosses, and the fact that Jill wishes that regifting was socially acceptable, Jill & Brad discuss their Top 5 gifts that make them, and the recipients, very happy to know each other. Things like food and booze don't fly for some as well as intangible items like experiences (think Segway rides or architectural boat tours.) Gift cards are fantastic as are branded cutting boards. (Right? Right?) Did they miss any great gifts that you can recommend to our listeners? Leave Jill & Brad a voicemail at 708.872.7878!

Direct download: Breaking_Down_Your_Business_Ep._47.mp3
Category:Business -- posted at: 4:00am EDT

Today’s buyers have a lot more information and a lot more power in the sales relationship than they once did. So, Brad lays down his top 5 sales tools for the business owner today to help bring in more sales! Things like getting your website to get customers and clients to feel like they understand what you have to offer. Things like using the socials to stay on top of who’s talking about what, like utilizing LinkedIn’s search bar to find folks interested in your product or service. There’s also taking advantage of meetups, conferences and other offline places to get together with potential clients. He recommends a few other gems and hopes that you share yours as well. Have other tools that help you sell in the era of the Internet? Call Jill & Brad at 708.872.7878 and let them know.

Direct download: Breaking_Down_Your_Business_Ep._46.mp3
Category:Business -- posted at: 4:00am EDT