Don't parent your team w/ Lidia Varesco Racoma

What’s In This Episode:

Brad's back from the ConvertKit Craft + Commerce Conference, which celebrates creators across platforms. He met some really interesting people and got a lot out of it... and now he's going to reiterate what he tells people all the time: CHARGE MORE.

"You can spend that time doing something you enjoy. " - Brad

Lidia Varesco Racoma's design aesthetic is clean, understandable and adaptable. She's been in business for a while, and as she grows, she needs to outsource responsibilities. But which one and how do you get over the feeling that you need to check their work?

"I might not be as parental. I think I'm more of a teenager running the show." - Jill

Sometimes there's a parent-child dynamic that sneaks into the company. Is it a good thing? And how do you deal with it? Jill and Brad discuss.

Do you parent in your business? 

Guest:

• Lidia Varesco Racoma is an art director and designer with over 20 years of experience and a passion for marketing. Visit her website.