How to sell like Nike w/ Rachael Kay Albers

What’s In This Episode:

If you're like Jill, you love marketing but hate sales. If you have brands you really love though, do you trust them? And when you notice they are selling to you, what's your reaction? Are they marketing well or poorly?

What's the difference? Brad thinks that when marketers are trying to convince you of something you don't really need or want, those are bad examples. But when you believe in what you sell, you want other people to believe in it with you. And when you're really good at marketing (like Apple), you can clearly craft an identity around your brand that makes people feel good.

 "Offer what they need, but at a higher price." - Brad

Rachael Kay Albers, founder of RKA Ink and host of Awkward Marketing, is going into her tenth year of business. She's looking to scale up and be more of the creative director for her business, but she has her hands in all aspects of everything. She needs to hire more people for her team, but she needs more money to do so. But to do the sales she needs to do, she needs to be doing less work.

RAISE YOUR PRICES, RACHAEL!

"Charge what you're worth." - Jill

So, do you sell products or experiences?

Guest:

• Rachael Kay Albers is the founder and creative director of RKA ink. Her sweet spot is the space where business, marketing, and design meet. She is also the host of Awkward Marketing, which blends storytelling and comedy with marketing and business advice for entrepreneurs who want to build epic, unforgettable brands online.