Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership

What’s In This Episode:

How long is a long break? In some industries, Brad says, you can take a really long time off. College professors can take sabbaticals. Some professionals can take up to three months! What does Jill think of that? Genius idea. It never hurts to give your brain a break. It's helpful every time. Could Brad take a year off? Well, he could, but he wouldn't have any income. But he's trying to incorporate some sort of sabbatical into his routine. He's going to try it and report back. Good luck, Brad!

"As somebody who's taken time off, you'd have to plan in advance. But there's a way to manage it so that it's doable." - Jill

Ruben Ocampo of Conic, an innovation consultancy, calls into the show to ask how to diversify his client base. For years, he's worked with Fortune 500 companies, but now he's looking to also work with smaller companies and non-profit organizations. He's worked really hard to market his brand, and it's finally starting to pay off. But where does he take the business from here?

Brad wonders, "Well, if you were one of your clients, what would you tell them to do?" Ruben has a clear vision of where he wants to go, but he's trying to work out the path to get there. He knows that he doesn't have to focus on the little things in business (he has an employee to whom he can hand off tasks!). Ultimately, he wants to establish himself as a thought leader.

The good news is that his business is doing well, so Brad suggests that if he wants to take on a business partner, he has to be careful because partnerships can be tricky. If he wants to become part of a larger company, the advantage is that he can get access to larger clients, but he needs to get to know the culture first. Find a place that will value his creativity. However, he might get the largest traction for his ultimate goal by just simply reaching out and saying that he's available for speaking and writing opportunities, and looking for possible projects to collaborate on.

"Saying no to this one is saying yes to the next one that might work." - Brad

Jill and Brad then discuss the top 5 ways to plan for a long break:

  • Hire a virtual assistant or a part-timer to work remotely for you. Look at UpWork or IVAA or Founding Moms and keep things running!
  • Collaborate with someone in your field. Have them take the lead and cover for each other in periods of absence.
  • Utilize technology: have your technology take care of technology for you. Use Zapier or Drift. Auto-responders are magical.
  • Have a team? Teach them to handle things!
  • And the last thing? It's so easy...

Want to know what it is? Listen in

Guest:

  • Ruben Ocampo is the founder of Conic Group, a strategic innovation consultancy, established in 2011. He works with clients in different industries, from Fortune 500 companies to nonprofits and government agencies. He uses a unique approach to engage clients in meaningful conversations with their customers, workforce, and other key stakeholders in the value chain. This approach allows teams to create and deliver intuitive, empowering, innovative and delightful experiences that translate into healthier business results. Find him on Twitter and LinkedIn.
Direct download: Breaking_Down_Your_Business_EP_236.mp3
Category:Business -- posted at: 3:00am EST