Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership

What’s In This Episode:

Jill's really caught up in whether bees have knees. But more importantly, she STILL hates proposals! Why do we let people convince us to write them? Brad thinks it's a common belief that people have: They won't get paid without a proposal.

 "We advise the things we need to work on the most.'" - Jill

Writer, entrepreneur, and marketer Danny Schuman returns to the podcast (he was on Episode 3!) because he wrote a book called The Worst Business Model in the World: A New Kind of Guide for a New Kind of Entrepreneur. It's a book for people who aren't only trying to make it but thrive. He's writing the book now because he's finally ready and after 10 years of his own business, he wants to share his knowledge.

He also added that people are too worried about money, but the real spark of entrepreneurship is creation. But if you've got bills to pay, make sure you keep track of your stuff and logistically figure out how you're going to get work.

Read more about the book here.

"A video will communicate so much more than the written page." - Brad

Jill and Brad then discuss the top 5 ways to make your proposal stand out:

  • You need to tell a story.
  • Include testimonials.
  • Include a video.
  • Check for all spelling and grammar errors. PLEASE. (Use Grammarly!)
  • And this last one puts those high-school paper tricks to good use...

Want to know what it is? 

Guest:

  • Danny Schuman is the founder of Twist, a results-based consultancy specializing in brand marketing and product and service innovation. His upcoming book The Worst Business Model in the Worldwill be out in early May.
Direct download: Breaking_Down_Your_Business_EP_256.mp3
Category:Business -- posted at: 2:00am CDT