Top 5 Ways Marketing Needs to Change

What’s In This Episode:

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Jill got yelled at this week - once in response to an email that someone misunderstood, and then again in response to her advice from Episode 260: Top 5 Etiquette Rules that No Longer Apply. A longtime listener reached out to say that she didn't agree with any of what Jill had to say in that episode. Jill was trying to say that she didn't agree with (most) of the etiquette that had changed (spelling? Important. PR releases? Still on the fence), but she understands that listeners might not have taken it that way.

 "Even when you think you're doing a fine job, you can get yelled at a lot in one week." - Jill

Jill and Brad then discuss the top 5 ways marketing needs to change:

• Social media is NOT the only way to market.
• Leaning on data - you don't need to JUST look at the analytics.
• Stop selling so much. You don't need to be sales-y up front. People need to be genuine.
• Marketing doesn't happen in two days. Things take time.
• And the number one thing is Jill's sincere wish...