Tue, 27 February 2018
What’s In This Episode:
In this continuing series about business decisions, Brad wonders if sometimes he makes his decisions a little too quickly. Jill admits that while she listens to her gut, she also reaches out to members of her team and the Founding Moms Community to get feedback on what she should do. If you've got a community, don't hesitate to ask for their opinions.
Kim O'Hara, an intuitive book coach at A Story Inside, calls in to discuss her dilemma. She coaches clients through an 18-week program to help them find their voice and make their books stronger. She also holds workshops, which people love, but she struggles to get people to enroll. Does she quit doing workshops, even though she loves leading them and she feels called to do it? She wants to double her client load in the coming year, and she's tried everything she can think of to get people to come to the writing workshops - Facebook ads, email campaigns - but it doesn't seem to be working.
Jill suggests that Kim axes the workshops for now; she's obviously more successful in her 18-week program and she should focus on that to get more clients. Brad, however, suggests that she shifts her workshops from in-person to virtual. They then propose that she go on the speaker circuit and get the best of both worlds or film one of her workshops to demonstrate her expertise and get people to see the value.
"Don't make a decision and then starve it for what it needs to be successful." - Brad
Jill and Brad then discuss the top 5 things to do AFTER you make a business decision:
Want to know what it is? Listen in!»