Tue, 6 March 2018
What’s In This Episode:
Spring is almost here! Sometimes you're so focused on building your business that it's hard to see the big picture. How do you know you're on the right track? Jill asks for feedback. She hears what people say and that helps her know that she's doing something right. Brad was at a low point when he felt like he was going to quit, but then he raised his prices and doubled his clients. It gave him a new fire to keep on keepin' on.
"Hi, guys. Hey, guys. You guys!" - Jill, all the time.
Jill got yelled at. Not in the podcast, surprisingly - but as a response to an email she sent out. She sends out a daily newsletter, and will often start a paragraph very excitedly with, "YOU GUYS!!!!" But one reader was not so thrilled with being called a guy. "Just to update you," the reader said, "I'm a woman." The woman then asked Jill to reconsider her language. Jill said she would, forgetting that she had already scheduled another email with the phrase "you guys" the very next day. The woman again emailed and Jill again apologized. She then reached out to the Founding Moms Community, which led to a discussion about intent versus impact. In the future, Jill decided she would be more mindful of the language she used.
Language is important when you're talking to your customers, and it's important to take your clients' feedback into consideration. Canada even changed their national anthem to use more inclusive language. Let's all be like Canada.
"As a leader, you're responsible for the impact and not the intent." - Brad
Jill and Brad then discuss the top 5 signs you are on the right track: