Tue, 14 November 2017
What’s In This Episode:
Who needs a break? Jill 'n Brad are on a mission to make sure that business owners take more time off. Jill thinks that some people don't want to take time off because they don't want to miss anything (FOMO, anyone?). Others fear that the business won't survive without them. Or worse, people think that their customers will hate them if they take time for themselves. Brad also points out that it takes so much momentum to get started again once you've gone away for a little bit.
"You have to connect the dots and make sure that I know that if I'm spending money on you, you're going to improve my ROI." - Jill
Renee Epstein and Lisette Kreuzer of B-Well Wellness Events started their business three years ago and have been doing well in their primary market. They want to branch out and do more corporate events, so they ask Jill and Brad how to get more exposure. Jill suggests that they make a good 30-second video to avoid having 17 pages of e-mail testimonials in order to pitch to the right people, and follow up repeatedly. Brad says that corporate stuff always takes time to come to fruition because it needs to get onto budgets. He also points out that even if you have a contact in the business, or names of people on your lists, they may not be the right people to talk to. So you need to find a way in and then get to the person who cares. Lastly, he suggests they may want to check out wellness fairs (that's where that video would do REALLY well).
"It's like walking in a forest where you realize that you're a very small part of this large thing." - Brad
Jill and Brad then discuss the top 5 reasons you need more time off:
Want to know what it is? Listen in!»