So what? Who cares? No one cares about your business.

Brad: Especially for those of you that are struggling to get leads, that there's not enough people who are calling you up looking for your business or filling out the form on your website or whatever it is. If you can get this right, you can get people to call you up.

Brad: Welcome to Breaking Down Your Business, episode 348 [crosstalk 00:00:18]

Jill: Welcome, welcome, welcome.

Brad: You can find the show notes for this episode on breakingdownyourbusiness.com/348.

Jill: 348.

Brad: 348.

Jill: 348.

Brad: 348.

Jill: 348.

Brad: I'm Brad for Anchor Advisors.

Jill: I'm Jill from the Founding Moms.

Brad: This month, we're talking about the messages and promises that you make to your prospects. We don't want to hear any more mealy mouth claims, anymore, "I'm going to make your business better. You're going to be happier, blah, blah crap." So we've got some tough love for you this month. You ready, Jill?

Jill: Are we talking directly to LinkedIn spammers?

Brad: I wasn't, but what do you... Tell me about that LinkedIn spammers. [crosstalk 00:01:00]

Jill: The way you just described it all was basically the message I just got right before we started talking.