Breaking Down Your Business | Small Business | Business Owners | Entrepreneurship | Leadership

What’s In This Episode:

Jill and Brad delve into PR!

"We all put out into the world what we actually need." - Brad

Melissa Ronda, weight loss nutritionist, calls in to discuss how she's struggling with her price points because she's pricing according to a group structure that she may or may not achieve - and she's experiencing resentment and stress. They talk about co-dependent behaviors and asking for what you need - and of course, tell Melissa to raise her prices and to get feedback from her clients.

"For every PR professional listening, Brad's got it all wrong 'cause he doesn't know how to do it." - Jill

Is PR lying? Brad hates it, but Jill thinks he may not have covered the basics: the pitch, sending that pitch to the right people, and following up. You can't just throw a press release out there and wonder why people aren't getting back to you. You need to think of your audience and tell them why you're press worthy. Jill and Brad discuss what makes an interesting pitch, media lists, and why followup is so important.

What are your thoughts on PR? 

Hang out with Jill and Brad!

Wanna join Jill and Brad for drinks at their FIRST-EVER offline event? Meet them THIS FRIDAY at Park & Field in Chicago to get your shouting on. RSVP here.

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Guest:

  • Melissa Ronda is a weight loss nutritionist who has made a career out of helping women realize what they are capable of. Visit her website here.
Direct download: Breaking_Down_Your_Business_EP_330.mp3
Category:Business -- posted at: 2:00am CDT