Finding your tribe.

What’s In This Episode:

Ever needed help finding your tribe? What does that even mean, anyway? Is it customers or colleagues?

"Your tribe are the people that need that special thing that you have." - Brad

It's a common misperception that your tribe - in this instance - is your group of friends. But to find loyal customers, you want to be authentic. Does every brand need a tribe? Not necessarily.

If customers are responding to you, what do they have in common? Where do they congregate? That's where you can be your authentic self. It's very rare that your tribe turns out to be people just like you, which Jill was surprised by when she started The Founding Moms, and it took some testing to figure out what worked best. Brad spends a lot of time with trade groups and that's how he finds his tribe.

"Go out there and test what you think it might be." - Jill

And once you've found them, how do you get them to engage and commit? Jill constantly reaches out and checks in to foster the relationship. Brad looks for hot-button issues that he consistently hears his clients talk about so that he can talk about them passionately and offer solutions to those problems. If you can give a voice to people who are thinking and feeling what you are thinking and feeling, it's a great way to resonate with your tribe.

Then, to turn the tables, Saul has some listener questions and some followup on last episode's employee battle betweenJill and Brad.